Sauté onion, peppers, garlic, tomatoes, bay leaves and Spice King All Purpose Seasoning. Add rice, coloring powder, saffron, salt, and chicken broth. Bring to a boil, lower heat, adjust flavoring, if needed.
Cover with aluminum foil, place the lid on tightly, and cook for 18-20 minutes.
Fluff rice with a fork.
Garnish with cooked green peas, pimento, fresh chopped parsley and cilantro, olives, and scallions.