ABOUT

Keith Lorren, known as The Spice King, built his legacy on a deep-rooted passion for flavor inspired by his great-grandfather, Gene Johnson. In St. Augustine, Florida, during segregation, Gene’s humble oyster shack became a place where barriers were broken—not by force, but by unforgettable food. His cooking drew people from all walks of life, including icons like Marilyn Monroe, Clark Gable, Lucille Ball, Desi Arnaz, and Rosemary Clooney—proving that great flavor knows no boundaries.

Inspired by that legacy, Keith set out on a global journey to master the art of spice. He trained and worked in restaurants across Shanghai, China and throughout the United States, while traveling through regions including Japan, Greece, the Middle East, and Thailand to study flavor at its source. He later refined his craft at the prestigious Culinary Institute of America in Hyde Park, New York, earning recognition for his culinary excellence.

Keith has developed products for numerous companies, building a reputation for bold, globally inspired flavor. Driven to create something of his own, he launched Spice King—now sold in thousands of stores across the United States and Canada, rapidly growing into a global flavor brand.

His work has been featured on major platforms including the NBC Today Show, Food Network, Travel Channel, Deco Drive, Guy’s Grocery Games, and as the winning brand on Amazon’s Buy It Now.

Now launching nationwide in Walmart, Spice King is on a mission to do what it has always done—make YOUR life taste better.