History of culinary excellence
Keith Lorren is internationally celebrated as “The Spice King” — known by fans and media alike as The Spiciest Man in the World, The Duke of Delicious, The Kaiser of Curry, and even the man who “Invented Cooking.” At the core of it all, he is recognized as the world’s premier spice designer, redefining how flavor is created, layered, and experienced.
As the founder of the largest African American–owned spice brand in the world, Keith Lorren has built a global flavor empire with products sold in over 5,000 retail locations, including Walmart, Costco, Kroger, H-E-B, Stop & Shop, Big Y, Jewel-Osco, Food Lion, and Fry’s, among others.
Behind the scenes, Keith has worked at Food Network Studios in Manhattan, developing recipes and concepts for leading food brands and top television programming. His expertise and dynamic presence have made him a sought-after guest across major media outlets, including NBC’s Today Show, Food Network’s Guy’s Grocery Games, TV One’s Sister Circle, and the Travel Channel’s Park Secrets.
With unmatched creativity, cultural influence, and a passion for bold flavor, Keith Lorren continues to set the global standard for spice.